Case Study

Objective

To redesign and develop a scalable eCommerce website for Signmo that elevates their digital experience and reflects the quality of their print solutions. The objective was to simplify the customer journey, reduce friction in the ordering process, and create a modern interface that supports business growth while remaining true to the brand’s visual identity.

Target Audience

Businesses, organisations, and individuals seeking professional print and signage services who value clarity, efficiency, and confidence when ordering online.

Consumer Proposition

A seamless eCommerce experience for professional print solutions.

Desired Consumer Response

“Ordering print from Signmo is simple, clear, and reliable.”

Creative Solution

Mir Design approached the project with a UX-first mindset, focusing on clarity, usability, and structure. The website was designed as a modular eCommerce system, allowing users to easily navigate product categories, understand specifications, and complete purchases with confidence. A clean interface, consistent visual hierarchy, and considered use of white space help guide users through the site. The UI design aligns with Signmo’s brand identity while introducing a refined, contemporary aesthetic. Custom illustrations and subtle animations enhance comprehension and engagement without distracting from functionality. The result is a balanced digital experience where form supports function.

Evaluation

The redesigned eCommerce platform has significantly improved usability and customer flow. Clear navigation and an intuitive purchasing process have reduced complexity and improved user confidence. The website now functions as a strong digital extension of the Signmo brand—professional, efficient, and easy to use—positioning the business as a modern leader in print solutions within their market.

Client

Signmo

Project

E-Commerce Website Redesign & Development

Project Team

• Mir Muazzam (Project Director)
• Lochie (Designer)
• Annelise (Illustrator & Animator)
• Hameem (Web Developer)

Processes Used in this Project

UX research & planning, Information architecture, UI design systems, eCommerce experience design, Illustration, Motion design, Web development.